Most businesses tend to overlook email marketing as part of their digital marketing plan. They might have an email collector on the website and sync those emails with Mailchimp, but most don't understand how to monetize that email list and use it to build their business.
This video covers the value of email marketing. You'll learn how to collect emails from your website, where to store them, what platform to use for email marketing, and finally, you'll learn the basics of using email marketing to nurture client relationships.
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