McCullough Tree Service is owned by Shelby McCullough. Shelby’s dad and brothers were/are all in the tree business. Their experience as Certified Arborists, climbers, and tree surgeons stretch many years. As Shelby jokes, his company is a lot more than simply two guys with a chainsaw and a truck. He and his family’s vast knowledge and experience make them a go-to company for reliable tree care. They are able to offer tree trimming, tree removal, tree demossing, storm damage tree clean up/removal, and Certified Arborist analysis and care.
The former company managing his website and lead generation made a fatal flaw by also managing other tree companies. So his loyalties were divided. Auxilia chooses to be loyal to our customers, only providing services for one company per industry per state. This allows us to focus all our energies in helping this one company to succeed in their state. We refuse to help our customer’s competitors compete against them. So Shelby was outputting a lot of money each month and getting very little results. Also, his website lacked clarity and flow, and it also utilized an incorrect method of building location-based pages. Furthermore, his paid ads were yielding very little results making his cost per conversion high.
We did not need to use our creative team on this project to come up with a proper layout as we have developed a custom layout that works well for service-based businesses such as Classic Marcite, Advanced Moving Service and Eustis Roofing. So our content writer and SEO lead generation specialist got to work defining SEO landing pages, location-based landing pages, arranging flow, composing well-researched content, building out the gallery, and ensuring that the custom layout loaded fast.
These initial tasks set their SEO campaign in motion. We’re happy to report that they get roughly 50+ leads a month through their SEO campaign. To further our lead gen efforts, we also cleaned up their Google Ads. We helped to bring their cost per lead down by $150+ dollars and we’re happy to report that their leads through Google Ads have increased from 10/month to roughly 50+ leads a month. Lastly, we implemented the use of Facebook Ads. Through the use of video ads, we have managed to bring in roughly 50+ leads a month through Facebook.
In all, we’ve been able to make their website easier to use, it now flows correctly and funnels visitors towards becoming a lead; and lastly, we’ve brought down their cost per conversion on SEO, Google Ads, and Facebook Ads while increasing the number of leads they get in through those three channels.
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