Encore Plumbing

Meet Encore Plumbing – the best choice in Residential and Commercial Plumbing

Encore Plumbing, Inc. is a family owned plumbing contractor company located in Winter Park, Florida. They provide residential and commercial plumbing services throughout Orlando and the surrounding cities, they provide:

• toilet repair,
• garbage disposal repair,
• water heater installation and repair,
• faucet repair,
• sink repair,
• shower repair,
• drain clearing,
• sewage camera service,
• sewer service,
• repiping,
• leak detection and repair,
• water softeners, and
• well service.

Encore Plumbing contacted Auxilia to have custom website design specifically for the purpose of search engine optimization (SEO). Their initial website, while using the WordPress content management system, had serious deficiencies in the following areas:

• the site was a cookie cutter website rather than customized,
• it lacked flow,
• their services lacked a clear structure and articulation in an understandable manner,
• the site lacked sufficient content in order for Google to rank their website in organic search results,
• the pictures we not high-resolution, and
• there was not clear and consistent keyword emphases.

This would not have made for an effective lead generation campaign. They had to have an overhaul of the layout and flow, the clear definition of services, SEO enhanced content, high-resolution images, and mobile-responsiveness.

How did we help their website?

After we met with Encore Plumbing, Auxilia was able to draw out these missing factors through consultation, and then we went to work! We constructed a plan to determine their main services versus their secondary services. We probed deeper into their history as a company and we drew out the significant experience of their team.  Auxilia helped to correct these deficiencies, and gave them a website that makes their company look beautiful on the web! Their new website is now structured:

• to draw attention to their main services,
• to give quick access to their secondary services,
• to allow customers to quickly fill in a contact form from any page,
• with high-resolution images,
• emphasizing the family-owned nature of their company,
• and emphasizing the extensive experience they have in the plumbing industry,
• and lastly, it has the necessary search engine optimization in order to help them rank on organic Google searches.

What remains?

Ultimately, Encore Plumbing wished to have a fresh, beautiful presence on the web. Auxilia helped them accomplish this! They also wished to monetize their website through online lead generation. The ongoing search engine optimization efforts were designed to help them rank in the cities surrounding Winter Park, Florida near their office. By taking the keywords that potential customers use, we were able to work through a plan to help their business become recognized within the organic search results.

We’ve written before as to our approach to custom website design and we’d love a chance to discuss a project with your company. Reach out to us!

Visit their website.