Classic Marcite has been resurfacing residential & commercial pools both in Florida and overseas since 1988. They are Central Florida’s largest Pebble Tec applicator and have resurfaced and renovated over 100,000 swimming pools around the world. Needless to say, they have extensive knowledge of both the residential and commercial pool industry.
Their pool renovations include pumps, filters, decking, pavers, lights, tile and more. Whether it is a large resort in the Bahamas, a resort pool at Dinsey or Universal, a multi-million dollar home in Windermere or Winter Park, or a single-family residence in the Greater Orlando area, Classic Marcite is the go-to choice for your pool resurfacing and pool renovation needs.
This almost sounds like a broken record, but we started this project by assessing the horrible manner that their old website represented their company. The content was horrible. The layout was horrible. The gallery was horrible. The SEO was horrible. The lead gen was horrible. Everything about their old site and the old method of lead gen was horrible.
We sought to not only make the site cohesive, where the fundamentals of good on-site/on-page SEO were implemented, but we also wanted the site to flow rightly and funnel a user towards the goal of becoming a lead (potential customer). So the site needed to be an online brochure and properly represent the work and professionalism Classic Marcite brings to their industry. The site also needed to showcase Classic Marcite’s work in an easy to use gallery. It sounds tough, but we’ve done this before, many times, with great success.
Our team got to work establishing the SEO landing pages and how we wanted the site to flow. Our content writer composed some great content. The coder made the site not only custom but fast and smooth. There is great technical SEO, content SEO, and on-page/on-site SEO. We’ve been busy helping them build their directory citations and white-hat backlinks, and they’re rising in the SERPs.
One thing that we are particularly proud of is how we’ve been able to bring this client a consistent amount of leads through Google Ads and SEO. They are averaging over 100 leads a month. Not too shabby!
Visit their website.