Alliance Bail Bonds have served the Volusia County area for more than 25 years. They are dedicated to helping family’s in need during one of the toughest times in their lives. Their concept is simple: a family run business helping families in need. That is how they began and that is how they operate even today. Justin and Nikki Buccolo took over the company in 2014, and have continued that simple but caring philosophy.
Their office has someone available 24 hours a day, and 7 days a week. That is super convenient as most don’t get arrested and need bail during normal business hours. They offer clear guidance on bail bonds and the bail bonding process, and they service all of Volusia County, FL, including key cities such as:
Justin met with Preston at a Starbucks to discuss the need for SEO services to help boost his sales. Google had recently made changes as to how their Pay Per Click would work with different industries. Bail bonds was a negatively impacted industry for those changes. So Justin’s approach to getting new clients had to be through SEO.
We wished to use his existing site and make modification rather than opt for a completely new rebuild. This saved Justin money upfront.
Our approach was to first ensure that his NAP was consistent throughout his site. We also helped Justin’s digital footprint by syncing all of his online profiles and then also by inserting his business into multiple, high-level directories. Secondly, we helped the flow of his site. His site lacked good user interface and user experience, and so we got rid of those elements that didn’t help the flow. We also clearly defined his landing page and thirdly, built service area landing pages that would help his business rank in different cities throughout Volusia County.
As part of an ongoing effort, we have helped to consolidate his blogs that were keyword cannibalizing. We also added some blogs to help expand his secondary keywords on local landing pages. Lastly, we have been implementing a backlinking approach that utilizes both one-off directories and in-context blog backlinks. All of these factors are working together to help Alliance Bail Bonds slowly climb to the top of the SERPs.
Auxilia offers turn-key digital marketing solutions for small businesses. We are experts at turning your company’s website into a lead and sales generator. Schedule a consultation today to discuss how we can help your company with website design, search engine optimization, Google Ads (PPC), or Facebook Ads & Instagram Ads.
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