If you have a website that you’ve put hard work into, you want people to be able to find it. This is what makes SEO (search engine optimization) so important. If you can’t rank on Google and find your way onto that first all-important first page of search results, no one will see your content.
They say hard work goes a long way, but it has to be the right work. You can spend the whole week blogging until your fingers are sore, hoping that it will generate better search engine rankings for your website, but does blogging help SEO? Well, the answer is “yes” as long as you’re doing it right.
Take it from us at Auxilia, a superior SEO company in Conroe, TX: smart blogging can increase your website’s traffic significantly, and we’re here to tell you why.
Blogging Regularly Keeps Your Website Relevant
Google wants to deliver fresh content on its search engine. If your website is stagnant, it looks like the content you’re offering is outdated or debunked. Offering new and updated content on your website consistently shows search engines that you’re still connected to the modern world.
Since changing your homepage every week may confuse your target audience, blog posts are the best way to offer fresh content regularly.
Blogging is Great for Long-Tail Keywords
One of the biggest battles in the SEO world is your ranking with target keywords. Everybody wants to use short, simple keywords as a ranking factor for their website. Since giant corporations like Nike tend to dominate terms like “basketball shoes”, you’re better off targeting a long-tail keyword like “best basketball shoes 2022”.
Long-tail keywords can be difficult to fit on a landing page in a way that feels natural, but blog posts make a perfect home for them. Writing new blog posts frequently while using long-tail keywords like “does blogging help SEO” will help keep your target audience’s attention.
Blogging is Great for Internal Links
One of the best SEO strategies you can utilize is incorporating internal links on your website. Blog posts open up the possibilities exponentially with every new post!
Using your anchor text to link new blog posts to previous ones is a great way to signal to Google what your website is about. Creating a net of internal links on your website will strengthen your connection to the keywords you are targeting without keyword stuffing.
Blogging Touches Your Target Audience
When people use search engines and find content they like, they tend to share it. More people sharing your content means more visits to your site.
Regularly producing accurate, relevant, and trustworthy content for your target audience generates repeat visitors to your site. The algorithm notices this and ranks you higher as an authority in your field.
Does blogging help SEO? Yes! That’s partly why we do it here at Auxilia. Every business deserves a chance to start fresh. Whether you’re kickstarting your own business or trying to expand an existing one, Auxilia is here to help you thrive in the digital age. Click the link if you want to know more about the SEO trends to watch out for, or contact us anytime!